Signing The Great To Attract The Successful

Derek Sivers has an interesting insight into Elektra records founder Jac Holzman. After recounting a story where Jac was able to get permission from the Beatles to license something because he signed an artist they respected…

“[He] told me that it was actually a long-term strategy of Elektra. That sometimes he’d release records by amazing artists, knowing they’d probably lose money, because not only was it the right thing to do, but other successful artists would later choose to sign with Elektra instead of another label, because he had proven that Elektra would support their artistic exploration”.

If only more labels would take this bigger picture view…

Read Derek’s article

About mattblick

Songwriter/Singer from Nottingham, UK. My 2nd EP, Everything In The World Is Fighting Everything In The Sky, is out now. I'm blogging (& podcasting) through the entire Beatles catalogue at Beatles Songwriting Academy. In my spare time I wish I had some spare time.
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